INFLATION SANDWICH

Spec Work

Subway’s $5 footlong is now $14. People are mad.

How can Subway help? With a new sub.

When inflation rises and prices go up, the sub gets longer—but the price stays the same.

How will we launch our new sub?

We’ll sneak a 4-foot-long Inflation Sandwich into a big money meeting (the Federal Open Market Committee’s December 13th press conference).

Then, we’ll hit socials.

After that, we’ll put up posters across our storefronts.

Oh, and billboards too. Ones that show the Inflation Sandwich's length in real-time, just like the price of gas displayed at gas stations.

Lastly, since doctor visits are getting more expensive, Subway will give you a free Inflation Sandwich after any doctor’s appointment. Just show proof with a doctor’s note!

I am the only person who worked on this project.