Fanta | Spec Work

Teens love Lana Del Rey, who often references soda brands in her music. Let’s rebrand Fanta with her Americana, vintage-romance style to get her to mention Fanta in her next track.

FANTA DEL REY

THE REBRAND

OOH

Street view from outside Lana’s recording studio.

Spread in Vogue Magazine (Lana’s Fav.)

Sign held front row at a Lana Del Rey concert.

Fanta invites superfans to beta-test their new design and in turn, they ask Lana the burning question.

SOCIAL

Lana and her fans are known to call themselves "sad girls," a theme echoed in several songs like "Born to Die" and "Summertime Sadness.”
Let’s have Fanta help improve their mood by donating the proceeds from Fanta Del Rey to mental health efforts.

#SUMMERTIMEWELLNESS

Lana responds to Fanta Del Rey with a new hit single! Listen to a clip of “Orange Sunset” below.

LANA RESPONDS

Inspired by Lana’s love for vintage cars and old-Hollywood glamour, Fanta will host a two-part event. By day, a vintage car show, and by night, a drive-in movie screening of an old-Hollywood classic. Just make sure to B.Y.O.F. (Bring Your Own Fanta)!

B.Y.O.F. (BRING YOUR OWN FANTA)

Art/copy/concept - Savannah Zerbel