Budweiser wanted to introduce a new sustainable option for their loyal drinkers.
Beer made of crickets. Yes, Bugweiser.

BUGWEISER

Embrace the cricket's nocturnal nature. Launch a pop-up beer garden that comes alive only when the sun goes down.

GO NOCTURNAL

GIFT A BUG

Send a friend a 6-pack of Bugweiser via in-app purchase, and we’ll not only deliver your message but also introduce them to a bug on our farm.

Art/copy/concept - Savannah Zerbel